When I develop a communications plan with a client, one of the first activities I recommend is to develop a message platform. This resource can go by many other names, pick your favorite: key messages, talking points, Rosebud.
Read MoreEvery communications professional, regardless of the industry they work in, has experienced this: a colleague or client comes to us requesting a brochure, or a Facebook page, or a website, or a Twitter feed, etc.
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