When I develop a communications plan with a client, one of the first activities I recommend is to develop a message platform. This resource can go by many other names, pick your favorite: key messages, talking points, Rosebud.
Read MoreDo you speak “customer” in your public communications? Or are you talking to yourself and your industry colleagues? Here’s what I learned about this topic during a hurricane.
Read MoreClarity was given the honor in early 2019 to design and produce Center for Produce Safety’s annual report for 2018 - for the third year in a row, which presented a new challenge. Read on to find out what you can learn from this project about getting the most out of each of your communications materials.
Read MoreHaving worked in public relations and issue communications for more than 20 years now, I tend to forget that my craft is still a mystery-slash-missed opportunity for many people. A prospective client brought that home for me recently as I considered how to answer the question, “So where do we begin?”
Read MoreA client just honored me by asking me to serve as their organization’s media spokesperson. I also had a chance recently to interview about a dozen spokespersons for a client project, frankly with mixed results.
Read MoreThe following first appeared as a guest post on MrMediaTraining.com on April 27, 2012. Thanks to Brad Phillips for giving me permission to reprint it here:
Read MoreFrom time to time, clients hire me/Clarity to provide outsourced PR staff. Typically, the client’s staff PR position is vacant, but meanwhile the work won’t wait. Or the client is a mid-size company that doesn’t have enough to work to justify a full-time staff position.
Read MoreThe following post originally appeared in Produce Marketing Association’s Field to Fork blog on August 25, 2010. At the time of its writing, I was PMA’s PR director. BTW, fiance graduated to husband in April 2011. Thanks to my friends at F2F for allowing me to reprint that post here:
Read MoreEvery communications professional, regardless of the industry they work in, has experienced this: a colleague or client comes to us requesting a brochure, or a Facebook page, or a website, or a Twitter feed, etc.
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