When I develop a communications plan with a client, one of the first activities I recommend is to develop a message platform. This resource can go by many other names, pick your favorite: key messages, talking points, Rosebud.
Read MoreDo you speak “customer” in your public communications? Or are you talking to yourself and your industry colleagues? Here’s what I learned about this topic during a hurricane.
Read MoreHaving worked in public relations and issue communications for more than 20 years now, I tend to forget that my craft is still a mystery-slash-missed opportunity for many people. A prospective client brought that home for me recently as I considered how to answer the question, “So where do we begin?”
Read MoreA client just honored me by asking me to serve as their organization’s media spokesperson. I also had a chance recently to interview about a dozen spokespersons for a client project, frankly with mixed results.
Read MoreThe following post originally appeared in Produce Marketing Association’s Field to Fork blog on August 25, 2010. At the time of its writing, I was PMA’s PR director. BTW, fiance graduated to husband in April 2011. Thanks to my friends at F2F for allowing me to reprint that post here:
Read MoreEvery communications professional, regardless of the industry they work in, has experienced this: a colleague or client comes to us requesting a brochure, or a Facebook page, or a website, or a Twitter feed, etc.
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